Maximum Exposure to Qualified Buyers Worldwide
After preparing your home for market and ensuring it has translated well through professional photography and videography, our 18-step marketing campaign is set into motion even BEFORE it hits the market.
Since buyers begin their home search online, no matter what real estate platform they use, your home will be there. Each marketing channel is specifically targeted through analytics to drive qualified buyers to your property’s profile.
Your home is also heavily marketed at a local level and will be in front of the top agents in our area. Every property is syndicated through IDX (Internet Data Exchange), and your home will appear on every participating real estate broker & agent's website throughout South Florida.
To learn more about our extensive marketing campaign, reach out for an in-depth overview.
Global Property Distribution
The exposure and worldwide reach of Sotheby’s listings sets us apart. Our global media property distribution partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Beyond these publications, your property is showcased on sothebysrealty.com with instant distribution to more than 100 Sotheby’s International Realty affiliate websites around the world. With nearly all buyers starting their search online, optimizing your property’s search engine results is imperative
Public Relations
Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for the brand and our listings.
Photography + Home Staging
Every client receives a complimentary home-styling/photo-ready consultation, plus high resolution photography from one of South Florida’s best real estate photographers.
Strategic Pricing
Like other agents, we’ll factor in a Comparative Market Analysis. But I take it a step further, as neighborhood trends, seasonality, and your needs/goals are also important.
Effective Marketing
My goal is your goal: to achieve a higher sales price in the shortest amount of time. Each marketing channel is specifically targeted while driving buyers to your property’s custom website.
